In 2024, internet marketing continues to evolve under the influence of rapid technological changes, new communication channels and changing consumer behavior. In order to remain competitive, companies must adapt their strategies to new realities and use new tools to attract an audience. In this article, we will look at the main trends in Internet marketing […]

In today’s digital era analytics plays a crucial role in a successful mobile app strategy. Gaining insights, into user behaviour evaluating the impact of marketing campaigns and optimizing user experience all access to analytics tools. In this assessment we will explore the capabilities and limitations of AppsFlyers mobile app analytics platform, Dijust founder Andriy Zhurylo shares his […]

When analyzing your client’s website traffic, live sessions, page views, and bounce rates behind… With Google Analytics 4, you can focus on what matters most — events. Purchasing a product, ordering a service, estimating revenue — it’s all in one place, and some GA4 conversions are recorded by default without additional settings! The only problem […]

Optimizing websites or their pages for search engines has been called unpromising by experts in other traffic-generating professions for almost a decade. It’s meant in terms of learning the search engine’s algorithms. Algorithms have learned to rank content even without keyword occurrences and pay attention to the author’s expertise (confirmed), the social activity of the […]